A chilian advertising agency -Mayo Digital- created this amazing series of videos on youtube for Sodimac (huge Latin-american home improvement warehouse store chain). The campaign is an “Eco Guide” aiming  to promote good habits to help our environment, inviting us to “skip” wrong behaviours in our homes.

Simple, clever, coherent with its client and brand, and transmitting positive values. Communication as it should be:

“5 Seconds” – You Tube Pre Roll (English version) from MAYODIGITAL on Vimeo.