Outside a modern California villa, Marion Cotillard dances the song she and Metronomy’s Joseph Mount and Villaine co-wrote, “Snapshot in LA”. Hypnotic.

Definitely, Dior prooves why it is a lovebrand and demonstrates its mastery in brand building by keeping a perfect balance between a traditional heritage and the need of staying fashionable. The brand projects itself as a sexy, mysterious, glamorous, classic product oriented label… but -paradoxically- also as a contemporary, electric, disruptive and, somehow, simple experience.